(Re)Introducing the Lil Helper God Forbid Guarantee

Title image for blog post, (Re)Introducing the Lil Helper God Forbid Guarantee by LilHelper.ca Blog

Hi everyone. Tamara here!

As many of you likely know, October is Pregnancy & Infant Loss Awareness month. As parents ourselves, Pregnancy and Infant Loss is a subject very near and dear to the hearts of everyone at Lil Helper. In fact, after a chance encounter with a very special customer on Facebook in 2016, our CEO Mohammed introduced a Guarantee Policy unique to Lil Helpers to address this very issue– The God Forbid Guarantee.

God forbid - lilhelper will refund your entire purchase, (Re)Introducing the Lil Helper God Forbid Guarantee by LilHelper.ca Blog

Statistics say that between 17-22% of pregnancies end in miscarriage every year. Furthermore, 4.1 million deaths of infants less than 1 year old were reported in 2017, as well as an estimated 2.6 million stillbirths (source).

These numbers are staggering and heart breaking.

In February of 2016, our CEO Mohammed was browsing Facebook when he came across a sale post from a very special customer. She was looking to sell her brand new, recently purchased Lil Helper diapers because she had tragically lost her daughter at birth.

Mohammed was devastated to read about her loss.

lilHelper customer comment, (Re)Introducing the Lil Helper God Forbid Guarantee by LilHelper.ca Blog

CEO lilhelper- Mohammed reply on customer comment, (Re)Introducing the Lil Helper God Forbid Guarantee by LilHelper.ca Blog

Comments, (Re)Introducing the Lil Helper God Forbid Guarantee by LilHelper.ca Blog

Following this exchange, Mohammed went on to implement our ‘God Forbid Guarantee’. This guarantee states that if you should experience the loss of your infant before or during delivery, Lil Helper will gladly refund your entire purchase price.

Furthermore, we will ask that you keep the diapers either for yourself to use with future ‘rainbow’ babies, or to rehome to a person or charity of your choosing.

It feels like the very least we can do to alleviate a just a tiny fraction of the stress & anguish that parents feel following such a monumental, life altering tragedy. One day we hope to see more companies institute similar policies for their valued customer family.

If you should ever find yourself in a position where you need to make use of the God Forbid Guarantee, please email us at delight@lilhelper.ca, or call us toll free at  1-877-2-877-930.


How has pregnancy or infant loss touched your life?

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